Launched this week, the Nominet Trust £250k Challenge is supporting digital entrepreneurs over the age of 55 who have a viable idea for an internet start-up project which tackles the social problems afflicting senior citizens, and helps older people access the internet.
The programme was launched following research showing there is an urgent need for more web-based solutions designed for older people, by older people - as senior citizens are more likely to seek support from their peers than from younger age groups.
Grants of between £1,000 and £100,000 may be awarded towards projects costing up to £250,000 in total.
The money can be used to fund projects that:
- use the internet to address specific social problems that older people encounter;
- design new and better ways for older people to access and use the internet; and
- develop and use technologies familiar to older people that may have internet functionality, such as projects that use IPTV or internet radio.
Anyone in the UK who is over the age of 55 with a good idea for an internet start-up which uses the web to address specific social problems facing older people may apply. The applicant may be operating as a business, charity, community interest company, working at a university or within the public sector.
The deadline for first stage applications is 1 February 2012. Those shortlisted must submit their full applications by 1 March 2012.
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