UK population identified by attitude to charity giving

CAF have just released a new report that segments the UK population according to their attitude to charity.

They have identified three key groups – The Civic Core, The Middle Ground and Zero Givers.

http://www.queerideas.co.uk/my_weblog/2013/10/there-are-three-types-pf-supporter.html

(Source: Queer Ideas Fundraising blog)