This interesting article shows how charities capitalised on the new series of the Great British Bake off, and by embracing social media in getting their message across.
http://www.fundraising.co.uk/2015/08/05/how-charities-used-gbbo-to-engage-with-supporters/?mc_cid=1ff5268e76&mc_eid=1f09abb537
(Source UK Fundraising)
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