Food festivals contribute millions of pounds annually to the Welsh economy by attracting visitors from across Wales and beyond, providing a platform for producers looking to increase sales in an ever more competitive marketplace.
Building a positive external reputation and brand image for Wales is an important challenge recognised by the Welsh Government. This scheme will support food producers wishing to take part in food festivals throughout Wales in 2012.
Costs associated with attending food festivals may be covered. These activities provide capacity building opportunities for food and drink producers from Wales as well as contributing to a broadened and strengthened rural economy.
There are no minimum or maximum levels of funding stipulated. Applications will be judged on their individual merits.
Food producers in Wales may apply for support through this scheme. All events supported must have food activity as their core.
The deadline for receipt of applications is 17 February 2012.
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