Tuesday 11 March 2014

Demonstrating impact could increase donations affluent donors say

The report, Why We Give, is based on an online survey of 722 CAF banking customers who are in the top 10 per cent of account holders and give away thousands of pounds a year to charity. CAF researchers also carried out in-depth interviews with six of the respondents, who were asked what influenced them to give, what could increase giving and how much of their wealth the affluent should give to charity. To mark the launch of the report, CAF is collecting is views about why people give on the social networking site Pinterest.

(Source: WCVA)

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