Wishgenie is a new crowdfunding web platform that enables group and social giving "to make dreams come true". It offers a range of fundraising, volunteering and buying tools with the aim of bringing much of people's giving together in one place.
The site, which launched
yesterday, can be used to:
- raise funds for
schools, charities or non-profit organisations such as churches or
voluntary groups
·
seek
sponsorship for a charity run or event
·
recruit
volunteers
·
club
together to buy a friend’s birthday or wedding present
·
give
to a cause as part of your weekly grocery shop
Wishgenie
CEO
David Berney, former CEO of the Organic and Natural Food Company, said:
"Everyone has their favourite social platform for connecting with friends
or networking with businesses. Wishgenie is the first to simplify the act of
giving or volunteering to just a few clicks.
"In addition, Wishgenie was created
to ensure that 100% of the money donated goes to those in need,
so unlike other fundraising tools such as JustGiving and Virgin Money Giving,
we don’t take a single penny of that generosity to finance our own business.
Even when signing up for a store card via Wishgenie, a percentage of your
weekly grocery spend is given back to your favourite cause.
"On top of this we will also be
donating 10% of any profits to charity."
Wishgenie does not handle or
receive the donations: they are processed immediately by PayPal and received by
the charity or beneficiary. PayPal does of course levy its own charges.
Wishgenie generates its income
from affiliate partnerships with the major supermarkets.
Margaret Ambrose, head of
fundraising for Ray's
Playhouse,
which is using the platform, said: "Wishgenie is not only a fantastic
toolto vastly expand our fundraising reach and find volunteers to help out, it
alsoallows us to visibly thank all the generous local businesses who have
kindly donated funds or provided us with free services."
(Source: UK Fundraising)
No comments:
Post a Comment