Calling all heritage organisations - training opportunity
Using Technology to Fund-raise:
This course will explain how small and medium-sized organisations can use digital tools for fundraising and compare the different opportunities and channels - web, email and social media available.
It will provide practical, mostly free/low-cost tactics, with some sense of priority order for organisations to use and test and give confidence in using digital tools to support their fundraising.
The course is designed to make the most of digital tools to increase and enhance fundraising with digital tools. It will explore:
raising funds online and who is raising funds online?
making the most of your website and email
what works? The power of images and how to create your own
what tools to use, and how to analyse your websites
By the end of the course participants will have learned/ be able to:
understand how charities and organisations are using digital tools to support fundraising
understand the different tools and channels available, plus some tools to help judge which are more relevant to your organisation
use a structured approach to adding digital tools, from making the most of your website, through to using email more effectively, and using social media channels like Facebook and Twitter
The course is appropriate for staff at heritage organisations with fundraising responsibility even if they don't have 'fundraiser' in their job title.
Delegates should have some basic experience of one or more fundraising methods. Digital experience is not required, beyond ability to use a laptop or mobile phone/tablet and are encouraged to bring a digital device with them to try out various ideas and tools.
16 March 2016 WCVA Rhyl 22 March 2016 Wildlife Trust Bridgend